Telenity Empowers Subscribers Around the World with USSD Solutions


TelecomCell and Telenity Partner for USSD based Enterprise Services

Monroe, CT. – (BUSINESS WIRE) – September  13, 2011 – Telenity, a leading provider of advanced platforms and solutions for location-based services, social media, mobile marketing and messaging, today announced that it has partnered with Telecom Technology Cell Co. “TelecomCell” for the resell and distribution of its advanced Canvas® USSD (Unstructured Supplementary Service Data) Service Center solution to enterprises in the Middle East and Africa (MEA) region.

Telenity’s USSD product portfolio including Canvas USSD Service Center, USSD Service Creation Environment, USSD Gateway and Browser and customer-specific USSD applications are already deployed in close to 20 mobile networks across MEA and APAC serving over 200 million subscribers. Telenity’s USSD product portfolio allows operators to extend a variety of advanced applications to their subscribers through menu-driven, interactive USSD services such as checking account balances, sports results, news, weather information, surveys, polls, mobile chat and mobile collect call. With flexible graphical user interface (GUI) for service creation and a user-friendly Web portal to easily design dynamic and static menu structures, Telenity USSD portfolio enables faster development  and deployment of USSD applications and services.

“Often the perception is that a subscriber needs a smartphone to access mobile applications and services.  Reality is even with the high rate of smartphone adoption, only 25-30% of total global subscribers are expected to have access to an advanced device by 2015,” said Ahmet Ozalp, CEO at Telenity. “With that in mind, services that are accessible by even the most basic phones are required for both operator and enterprise profitability and subscriber productivity. USSD is the best cross-platform mobile technology in offering low-cost, immediate, and interactive services that are accessible on any device, any time, anywhere enabling an easy-to-use user experience. Telenity’s USSD solutions help operators reduce cost, while at the same time offering intuitive self-care,  banking, social networking, location-based friend finder, and top-up services.”

USSD technology is far more cost-effective than a live help desk or IVR technology and with the dial of a simple shortcode it allows companies to offer quick and interactive access to enterprise services such as balance checks, customer service, flight schedules and booking status and order status. Additionally, Telenity augments its USSD based offerings with native smartphone applications for richer experience, allowing operators and enterprises to offer a consistent user experience across all devices and platforms.

“TelecomCell comes from a huge history of success stories and strong market existence in enterprise business models and applications,” said Onur Ozdemir, VP Sales Middle East and Africa. “We are pleased to partner with TelecomCell to extend our USSD footprint to enterprise customers in MEA.”

“Combining Telenity’s global market experience and advanced USSD portfolio with TelecomCell’s regional experience in providing mobile solutions to enterprises in Banking, e-government, Transportation, Health Care, or any field, will make our partnership the ideal choice for USSD deployments,” said Abdulrahman Al Nasser, General Manager at TelecomCell. “We are already serving joint customers including banking and education sectors in Saudi Arabia with USSD-based applications.”

Meet Telenity and TelecomCell Executives at:

  • GITEX Technology Week 2011, 9-13 October, Dubai, UAE

About Telecomcell
Established in 2008, TelecomCell comes from a huge history of business, success stories, strong market existence and management methodology made by Almozoon Group which is in business since 1981.

TelecomCell is one of the first leaders to provide Mobilized Web Portals/Hybrid Solutions in Saudi Arabia, and the first to provide the USSD Service in KSA in partnership with Telecom operator in KSA. Among its solutions, TelecomCell offers Mobile Enterprise solution making accessible channels for enterprise customers to perform their services via mobile phone thus closing the gap between enterprise, customers, and telecom operators which creates customer loyalty and increases revenue.

About Telenity
Telenity is a leading provider of next-generation converged services and applications for communications networks. Telenity’s market-ready software solutions include reusable service delivery components (messaging gateway, 3rd party access gateway and location gateway) enabling rapid service creation and deployment, location-based social networking solutions, mobile marketing platform, integrated advanced messaging (SMS, MMS, USSD) applications and innovative value-added services (personalized call management, mobile collect call, missed call notification, voice/video mail, ringback tones, location-based people-finder). Headquartered in the USA, Telenity’s worldwide customer base includes network operators, service providers and application providers serving over 500 million subscribers. Telenity partners with global and regional network equipment providers, system integrators and computing platform manufacturers.

Telenity and Canvas are registered trademarks of Telenity.

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