Increase Revenues and Customer Satisfaction
Location Based Services (LBS) can be defined as a set of social, entertainment or information services, enabling a company to reach out to and engage with its audience through tools and platforms that retrieve the geographic location of its audience. Location Based Service revenues are forecasted to increase to $39.3 Bln in 2020.
Network Determined Location
When it comes to Value Added Services, location is one of the key criteria to reach to the relevant target set. LBS solutions that determine the customer location through the mobile operator network deliver more effective results since they do not rely on the handset capabilities or applications running on them.
Since the GPS feature on smartphones for location determination is a heavy battery consumer, most subscribers opt to keep it turned off. Mobile operator network based location determination approach eliminates the dependency on the phone capabilities and user actions, since the location of the handset is determined on the network side, based on the signal readings.
Location Data Analytics
With the improvements in data analytics space, historical location information and location trends became a source of valuable insight and significant value. New big data solutions allow cost-effective storage and manipulation of large datasets that is provided from multiple nodes of the mobile service provider network. The historical location data offers a wide range of use cases and opportunities with digital transformation of existing services.
Active Location Detection Methods always had limitations due to high CAPEX investments, excessive license fees (for the number of queries, geo-fencing, tracking features), and the lack of a viable solution to provide a list of subscribers within a specified zone. Since the whole network became fully IP based with the LTE technology, it became easier to monitor and tap the necessary network elements.
- End-to-end location enabling platform
- Centralized third party application and traffic control
- Network independent application development
- Unified interface access to services elements
- Geo-fencing and spatial alerts
- Pattern based user profiling
- Location data analysis
- Privacy/Consent Management
- Application Authorization
- Billing/Charging/Revenue Assurance
- Location Caching