life:) Belarus to Offer Mobile Advertisement with Telenity’s Canvas SmartAds


Canvas SmartAds Chosen to Enable High Capacity Bulk Messaging

Barcelona, Spain – February 25, 2013 Telenity, a leading provider of innovative services and solutions for communications networks, today announced that life:), the fastest growing mobile telecom service provider in Belarus, has selected Telenity’s Canvas SmartAds™, Bulk Messaging Suite to offer high capacity bulk messaging services. This new contract is a result of Telenity’s long lasting relationship with life:) Belarus and Telenity’s successful deployment of Canvas SMSC, Short Message Service Center and Canvas MMSC, Multimedia Messaging Service Center in the mobile operator’s network.

life:) Belarus selected Telenity’s Canvas SmartAds, Bulk Messaging Suite to offer its customers a fast and cost-effective way to communicate with their employees and for content providers to reach their customers by sending bulk SMS and MMS messages to large volumes of defined subscribers in one go at pre-defined periods. In addition to high bulk messaging capacity, the overall solution custom tailored for life:) Belarus also included Canvas SMSC for Application-to-Person (A2P) messaging, Canvas Messaging Gateway, advanced spam filtering, and MMS viral tracking functionality that collects detailed data on viral distribution of multimedia advertisements among social groups.

“Mobile messaging continues to account for an increasing share of our total business. It is vital for us to deliver the highest quality and reliable experience to our users while continuously introducing new innovative services,” said Alp Agcatas, Deputy General Director Service Network at life:) Belarus. “With bulk messaging and viral tracking capabilities we can now differentiate our messaging offering in the Belarusian market by providing an efficient mobile marketing tool for brand owners to enhance their consumer reach to the masses the fastest and most reliable way possible.”

“life:) is an innovative mobile operator dedicated to serving the Belarusian consumer and enterprise market with reliable and advanced services at best tariffs,” said Ilhan Bagoren, CEO at Telenity. “We are proud to be life:) Belarus’ trusted messaging partner since 2010 and to enable them unleash the value of messaging and monetize new revenues streams with innovative services.”

Key features of Canvas SmartAds, Bulk Messaging Suite include:

  • Scheduling and prioritization of bulk messages
  • Separate quota and approval flow bulk messages
  • Viral tracking of MMS forward chains
  • Support for multiple load-sharing on SMSC and MMSC connections
  • Internal user accounts management and permissions
  • Delivery report tracking
  • Internal black lists and per-subscriber daily submission limits

Meet Telenity Executives at:

  • Mobile World Congress 2013, February 25-28, Stand 5G31 in Hall 5, Barcelona, Spain

The online company press kit can be accessed at Telenity Virtual Press Office for MWC 2013.

About Telenity
Telenity is a leading provider of innovative services and solutions for communications networks in emerging markets. With a portfolio of market-ready software products, Telenity enables operators to unleash and monetize their network assets, and personalized services through the location. Telenity’s revenue-generating solutions include location middleware, partner management system, and location-based mobile marketing platform built with reusable service delivery components; location-based operator solutions for subscriber acquisition and customer experience management; messaging products including SMSC, MMSC, USSD and Messenger; innovative VAS such as people and resource finder, local tips and personalized call completion; and M2M solutions for device/connectivity management and service enablement. Headquartered in the USA, Telenity’s customer base includes MNOs/SPs/APs serving over 600 million subscribers worldwide. Telenity partners with global and regional network equipment providers, system integrators and computing platform manufacturers.

Telenity and Canvas are registered trademarks of Telenity.

Related Articles

Telenity Integrates Best-of-Breed DMC/SIM Products from Metamorfoz to Enrich Its VAS Consolidation Platform

Telenity and Metamorfoz announced their global partnership that has successfully executed many projects. Learn...

Read More

Telenity and TelcoVas Announce Strategic Partnership to Enhance Market Coverage and Customer Value

Telenity announced its strategic partnership with TelcoVAS, a prominent innovator in value-added services....

Read More

Telenity and Emircom Strengthen Long-Term Partnership with Significant Growth in the GCC Region

Telenity announced its partnership with Emircom, the leading IT service provider in the Gulf Cooperation Council (GCC)...

Read More