Expands Mobile Marketing Portfolio with Canvas SmartOffer
Monroe, CT– (PRNewswire)–February 23, 2012 – Telenity, a leading provider of location-based services, social media, mobile marketing, service delivery, and messaging platforms and solutions, today announced the launch of Canvas® SmartOffer™, a location-based subscriber acquisition solution for mobile data and data-driven services.
Canvas SmartOffer builds on Telenity’s mobile marketing solution Canvas SmartAds™ and brings a new perspective to promotion of operator services and subscriber acquisition. Different from commonly used mobile marketing methods that are focused on product introduction, Canvas SmartOffer enables the end users to experience the service before making a purchase decision. It is a location-based offer-try-subscribe system that starts with location profiling of a targeted subscriber base, followed by an invitation for promotional service trial and subsequently a call to action for service subscription.
Canvas SmartOffer provides operators with the ability to offer a trial opportunity of the promoted service (e.g. 3G data plan subscriptions or upgrades, video calling and other value-added applications based on video streaming) to targeted subscribers at a time when they are more likely to make a purchasing decision and at a place where the extended offer is more likely to result in a positive first experience. The segmentation of the target subscribers is partly based on location profiling. The determination of a favorable place for the offer is based on the quality of mobile data coverage and the time of the offer is determined by location-based behavioral analysis.
“In many emerging markets, limited 3G network availability has hampered 3G service adoption and delayed the creation of desired impact among subscribers,” said Osman Perksoy, VP Product Management and Marketing at Telenity. “In the next couple of years, we expect operators to place strong focus on subscriber acquisition with innovative targeting tools and attractive pricing models. Telenity’s Canvas SmartOffer will not only help mobile operators reduce their marketing costs by creating awareness with the right set of customers, but it will also enable them to increase their acquisition rates by offering the best service experience possible at the right time, followed with a call to action to subscribe.”
Canvas SmartOffer builds on Telenity’s industry-proven experience and leadership in delivering location enabling platforms and location-based services. It takes advantage of Canvas Location Middleware’s powerful location profiling engine for GMLC or Cell ID-based tracking of subscribers and density map generation. The delivery of the service trial and subscription offers is an impression event measured, reported and priced on CPM-based methods.
Visit Telenity at Mobile World Congress 2012 in Barcelona, during February 27-March 1, at stand B51 in Hall1. The online company press kit can be accessed at this link.
Telenity is a leading global provider of next-generation innovative services and applications for communications networks. Telenity’s market-ready software products enable optimization and monetization of valuable network assets and services through the location. Telenity’s revenue-generating solutions include reusable service delivery components (messaging gateway, 3rd party access gateway and location gateway) enabling rapid service creation and deployment, location-based solutions (subscriber acquisition, network optimization, social networking), mobile marketing platform, integrated advanced messaging applications (SMS, MMS, USSD, Messenger) and innovative value-added services (location-based people finder, enterprise employee locator, personalized call management, mobile collect call, missed call notification, and voice/video mail).
Headquartered in the USA, Telenity’s worldwide customer base includes network operators, service providers and application providers serving over 600 million subscribers. Telenity partners with global and regional network equipment providers, system integrators and computing platform manufacturers.
Telenity and Canvas are registered trademarks of Telenity.