August 17, 2010 Guvenc Kaplan

Telenity Powers Advanced Messaging Services for Life:) Belarus

Life:) Belarus Selects Telenity to Upgrade its Mobile Messaging Network

Monroe, CT – August 17, 2010 — Telenity (www.telenity.com), a leading provider of next generation value added services, messaging, service delivery and mobile marketing solutions, today announced that Life:), one of the fastest growing mobile telecom service providers in Belarus, has selected Telenity’s Canvas SMSC, Short Message Service Center to upgrade its messaging network. The new multi-year contract follows Telenity’s successful deployment of Canvas MMSC, Multimedia Messaging Service Center in the mobile operator’s network.

Life:) is a dynamic mobile operator dedicated to serving the Belarusian youth with the best innovative services and tariffs.  To support this goal and its continuous success in the market, Life:) needed to upgrade its messaging network to offer enhanced value added services.  Telenity was selected to replace the incumbent SMSC solution because of its ability to offer high performance and scalable advanced messaging solutions that can reliably support Life:)’s increasing text and multimedia messaging traffic volume.

“Partnering with Telenity for its SMSC and MMSC solutions has given Life:) a strong and competitive advantage in the messaging value added services space,” said Gokboru Sibik, Product Division Manager at Life:) Belarus. “We’re pleased to expand our relationship with Telenity to enhance our offerings and to continue to provide time-to-market innovative services that our customers expect from us.”

“After voice, messaging is the largest contributor to mobile revenues and holds enormous growth potential for all operators,” said Levent Kocaturk, Vice President of Sales for Eastern Europe (EE) and the Commonwealth of Independent States (CIS) at Telenity. “Our advanced messaging portfolio focused on innovation and cost efficiency helps mobile operators unleash the value of messaging today and set a reliable foundation for the future. We are proud to support Life:) Belarus and help them scale their messaging business as they continue to offer new mobile value added services.”

About Telenity
Telenity is a leading provider of next generation converged services and applications for communications networks. Telenity’s market ready software solutions include: integrated advanced messaging (SMS, MMS, USSD) applications, innovative value added services (personalized call management, mobile collect call, missed call notification, voice/video mail, multimedia ringback tones, location-based people finder); mobile marketing platform and reusable service delivery components (messaging gateway, 3rd party access gateway and location gateway) enabling rapid service creation and deployment. Headquartered in USA, Telenity’s worldwide customer base includes network operators, service providers and application providers serving over 400 million subscribers. Telenity partners with global and regional network equipment providers, system integrators and computing platform manufacturers. Telenity is a global member of the Mobile Marketing Association (MMA). Learn more about Telenity’s Canvas® family of converged services solutions at www.telenity.com and download a copy of Telenity’s online newsletter Telescope.

Telenity and Canvas are registered trademarks of Telenity.

Contacts: 
Didem Karabatur
+1.203.445.2019
+90.212.468.2162
Didem.Karabatur@telenity.com