February 21, 2012 Guvenc Kaplan

Turkcell Chooses Telenity for Telco 2.0 Deployment

Leading European Mobile Operator Selects Telenity’s Service Delivery Platform Components for Access to Web 2.0 Services

Monroe, CT– (PRNewswire) – February 21, 2012 – Telenity (www.telenity.com), a leading provider of service delivery, location based services, social media, mobile marketing and messaging platforms and solutions, today announced that Turkcell, Turkey’s leading communications and technology company with 34.4 million subscribers, selected its Canvas® CSP, Converged Services Platform components to be deployed in Turkcell’s Telco 2.0 Service Provider Gateway (SPGW).

Telenity provided Turkcell with Telco 2.0 enabled versions of Service Provider Gateway and Service Control and Management Environment (SCME) components, that open up the operator’s mobile network to a large number of business and technology partners turning it into an effective Business-to-Business (B2B) and Business-to-Consumer (B2C) platform that supports a wide range of applications and services across many vertical market segments with multi-sided business models. The upgraded SPGW and SCME enhance Turkcell’s Service Delivery Platform Architecture (SDPA) to support enabler catalog management, capability exposure, and consumption of in-house and third party enablers in ways that are aligned with emerging Web 2.0 technologies.

“We wanted to turn the SDPA into a marketplace of network assets and enablers that serves the needs of an increased number of upstream/downstream players and multi-sided business models. Telenity was a key vendor in the successful deployment of our Telco 2.0 Service Provider Gateway with their knowledge and flexibility of their technologies,” said Cenk Bayrakdar, Chief New Technology Business Officer at Turkcell.

“We are working for serving the best services and best customer experience to our corporate customers. Thanks to Telco 2.0 infrastructure, our corporate customers are able to enrich their own services with Turkcell capabilities. This is the best and the most effective solution for our customers since they can create innovative services including mobile and its capabilities together, deliver the right service to the right customers via right channels, and save time,” said Selen Kocabas, Chief Corporate Business Officer at Turkcell.

“As downward pressure on mobile voice and data revenues increase, operators need to strengthen their position in the value chain and extend their reach into previously untapped markets,” said Gurol Akman, CTO at Telenity. “They need to be able to package and offer their network assets and service capabilities to ecosystem players to generate additional streams of revenue. They need to be able to do business easier and more effectively with their business and technology partners. Last but not the least, they need to be able to serve to the needs of emerging markets. A good way to achieve all these is by evolving their SDPA from traditional service delivery to a business-to-business enabling transactional platform. We have done exactly this with our Telco 2.0 deployment at Turkcell.”

With this upgrade to Telco 2.0, Turkcell will be able to offer its subscribers a variety of service packages that are a mix and match of its own services along with services from third parties. It will also be able to open its network up for wholesale (in addition to retail) sales model while keeping control of key service metrics such as charging, billing, quota, tariff, and bandwidth.

Visit Telenity at Mobile World Congress 2012 in Barcelona, during February 27-March 1, at stand B51 in Hall1. The online company press kit can be accessed athttp://www.virtualpressoffice.com/kit/g1f5.

About Turkcell
Turkcell is the leading communications and technology company in Turkey, with 34.4 million subscribers and a market share of approximately 53% as of September 30, 2011 (Source: Operator’s announcements as of September 30, 2011). Turkcell is a leading regional player, with market leadership in five of the nine countries in which it operates with its approximately 63.3 million subscribers as of September 30, 2011. The company covers approximately 87% of the Turkish population through its 3G and 99.07% through its 2G technology supported network. It has become one of the first among the global operators to have implemented HSDPA+ and achieved a 42.2 Mbps speed using the HSPA multi carrier solution. Turkcell reported a TRY2.5 billion (US$1.5 billion) net revenue with total assets of TRY16.6 billion (US$9.0 billion) as of September 30, 2011. It has been listed on the NYSE and the ISE since July 2000, and is the only NYSE-listed company in Turkey.
Read more at www.turkcell.com.tr

About Telenity
Telenity is a leading global provider of next generation innovative services and applications for communications networks. Telenity’s market ready software products enable optimization and monetization of valuable network assets and services through location. Telenity’s revenue generating solutions include reusable service delivery components (messaging gateway, 3rd party access gateway and location gateway) enabling rapid service creation and deployment, location-based solutions (subscriber acquisition, network optimization, social networking), mobile marketing platform, integrated advanced messaging applications (SMS, MMS, USSD, Messenger) and innovative value added services (location-based people finder, enterprise employee locator, personalized call management, mobile collect call, missed call notification, and voice/video mail).

Headquartered in USA, Telenity’s worldwide customer base includes network operators, service providers and application providers serving over 600 million subscribers. Telenity partners with global and regional network equipment providers, system integrators and computing platform manufacturers. Learn more about Telenity’s Canvas® family of converged services solutions at www.telenity.com and download a copy of Telenity’s online newsletter Telescope.

Telenity and Canvas are registered trademarks of Telenity.

Contacts: 
Didem Karabatur
+1.203.445.2019
+90.212.468.2162
Didem.Karabatur@telenity.com