Mobily is the official brand name of Etihad Etisalat, the second mobile service provider in the Kingdom of Saudi Arabia. In 2005, Mobily got its GSM license and its 3Glicense. Etisalat owns 27.4% of Mobily’s share, the General Organization for Social Insurance (GOSI) owns 11.2%, while Saudi private investors and the public own the remainder of shares.

Launched in 32 cities, Mobily brought coverage to 79.2% of the population, attracted the first million subscribers in less than 90 days as well as launched high volume mobile data bundles in May 2007. With over 420 interconnection agreements using its five international gateways and 70,000 international circuits, Mobily links its subscribers to every country on the planet that has GSM-based mobile services.

Mobily has the largest High Speed Packet Access (HSPA) network in the region covering morethan 92% of the populated areas with 587 regions, cities and areas inside the Kingdom of Saudi Arabia’s geographical expanse of 2.149 million square kilometers and covers 16 cities with WiMAX service. It has the largest active HSPA base in the Middle East and North Africa region with 2.3 million active subscribers and is also the first operator in the region to deploy HSPA+.

Owning 66% of Saudi National Fiber Optic Network (SNFN), it links the segments of its high-quality mobile radio network with a seven-ring 12,800 km fiber optic backbone covering the whole country. Mobily was the first Saudi operator tolaunch the BlackBerry platform to businesses at the end of 2006, to bring BlackBerry Internet Service to the masses in mid-2007 and to launch Apple iPhone 3G in February, 2009.

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