life:) Belarus

Turkcell purchased 80% of Belarusian Telecommunications Network (BeST) in July 2008 as part of the Company’s strategy to capitalize on the emerging investment potential in neighboring countries.

The acquisition of BeST gives Turkcell the opportunity to enter a market of growth potential. Belarus’ growing economy and young and well-educated population, make it an attractive market in a region where Turkcell is keen to grow.

BeST was able to achieve 80.1% geographical coverage within just three years, while increasing its subscriber market share to 16% in a market with a penetration rate of 120% as of 2011.BeST’s subscriber base rose by 20% compared to 2010 and reached 1.8 million. As the first mobile operator in Belarus to launch 3G services in November 2009, BeST continued its capital investments, which rendered the Company the leader in the Belarusian market in 3G rollout, increasing its brand awareness close to 90% with its own brand, namely life:).

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life:) Ukraine

life:) is GSM brand of “Astelit” launched in January 2005. It’s the company’s aim to change the vision of mobile communication in Ukraine by introducing unique services and proposals to its customers.

life:) sees its vision in being a single source of communication to enrich lives. It is the market leader in introducing innovative services. The company was the first to introduce the Ukrainian market a range of innovations that are now familiar and common for most mobile phone users in Ukraine. Among them are EDGE technology, MeloRing, Voice SMS, Push-to-Talk, Mobile TV, etc. The company is constantly expanding its range of its services aimed for making communication more comfortable and technologically advanced. life:) was the first to offer free access to popular social networks Facebook and VKontakte on the local market. life:) was also the first Ukrainian mobile services operator who offered online chat with a call-center to its subscribers.

life:) cooperates with 592 roaming partners, providing its clients roaming services in 184 countries. The mobile operator serves 10.7 million subscribers (as of Q3 2012). life:) network covers the territory where 98% of Ukraine population lives. life:) is a market leader in implementing innovative services. Within seven years, the operator has presented over 150 value added services and is constantly expanding its portfolio.

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