Idea

IDEA Cellular is a publicly listed company, having listed on BSE & NSE in March 2007. It is the 3rd largest mobile services operator in India with wireless revenue market share at 15 % in Q1 FY 2013, and subscriber base of over 115 million as of August 2012. Idea has consistently stayed ahead of the industry in VLR reporting, and has the 3rd highest base of active subscribers. Idea is a pan-India integrated GSM operator and has its own NLD and ILD operations, and ISP license.

With traffic in excess of a billion minutes a day, Idea ranks among the Top 10 country operators in the world. Idea operates across all 22 service areas with 2G services and 3G services spread in over 3,000 towns and 10,000 villages. Idea has a network of over 97,000 2G and 3G cell sitescovering the entire length and breadth of the country. Idea has nearly 4,000 Service Centers servicing Idea subscribers across the country, including over 650 special Experience Zones for 3G promotion.

The company has won license to offer 3G services in 11service areas, which generate over 81% of the company’s total revenue. Idea’s 3G services will be launched in the year 2011. Idea’s strong growth in the Indian telephony market comes from its deep penetration in the non-urban and rural markets. Idea has the highest share of rural subscribers as a percentage of total subscribers, amongst other GSM players. In fact, two out of every three new subscribers now come from non-urban market.

Learn more at www.ideacellular.com

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