Canvas® MMSC™, Multimedia Messaging Service Center, is at the forefront of enhanced visual communication. It combines multimedia messaging and multimodality, as well as next generation content management and delivery features, on a single platform. It is built around an advanced distributed architecture that ensures interoperability with third party networks and devices across GSM/GPRS, CDMA/1xRTT, and 3G/4G networks.
Canvas® MMSC™ is a network agnostic, all-IP based multimedia messaging system with advanced media adaptation, video support and MMS routing functionality. It comes with a Multimedia Album with public and private folders as a ready-to-go-service. Together with Canvas Bulk Messaging Platform, Canvas® MMSC opens an additional revenue stream for mobile operators by enabling multimedia capabilities in messaging. It provides improved performance, because it bypasses the WAP infrastructure, eliminating its performance bottleneck with its unique direct SMS notification capability and direct HTTP connection with the handset.
Canvas® MMSC™ offers distinguished SmartMMS features designed to increase MMS traffic and revenue with the following features:
- MMS AdInjection – ad inserts into P2P MMS
- Bulk MMS and Viral Tracking
- MMS AdOn preventing message loss
- MMS Security and Antivirus
Canvas MMSC is a part of the Canvas VAS Consolidation Platform (Canvas VCP), in which various consolidation features are available for the MMSC product.
- Canvas VCP