Personally Identifiable Information, as used in information security, is information that can be used on its own or together with other information to identify, contact or locate an individual. Technological advancements in the last decade enable the collection of substantial amounts of personally identifiable information about virtually anyone who accesses online information or interacts with other people over social networks. The rapid pace of change in technology and business models is fueling an active and growing debate around the world about appropriate vs. inappropriate use of such personal information.
The rise of smartphone culture and advancements in mobile location determination techniques enabled location-based services to become popular and they started to transform the way people conduct business, organize activities, and spend free time. However, the promise of location-based services comes with privacy concerns as location retrieval can lead to the creation of very precise and highly personal user profiles. This raises questions about how, when and by whom this information can and should be used. Consumer concerns about the use and security of location information slow the adoption of innovative location-aware services and market opportunities. Thus, addressing privacy related concerns of their subscribers in order to protect their privacy has become more important for operators and service providers than ever before.
Another area of concern for the end users is related to the charging of mobile services. The lack of an easy-to-use charging process may intimidate subscribers and prevent them from using value added services at their full potential. A large number of subscribers who consume these services file complaints against operators for overcharging, resulting in court rulings and penalties.
Telenity’s consent management solution, Telenity Consent Manager, offers operators a complete system that addresses privacy concerns over location sharing and charging related consent management requirements. Telenity Consent Manager stores and enforces permission rules across the usage of service enablers (such as Location, Charging, and Messaging) and gives subscribers complete control over their privacy settings. These permission rules determine how, when and to what extent the service enablers can be used by third-party applications. End users can manage their permissions in a centralized manner by creating, updating, and reusing permission rules across multiple applications.