API Management

API ManagementExpose valuable services, data, and audience and get ready for digital businesses

An API (Application Programming Interface) at its most basic level, allows your product or service to talk to other products or services. In this way, an API allows you to open up data and functionality to other developers and to other businesses. It is increasingly the way in which companies exchange data and services, both internally and externally.

API management is the process of publishing, promoting and overseeing application programming interfaces (APIs) in a secure, scalable environment. It also includes the arrangement of end user support resources that define and document the API. The primary goal of API management is to allow an organization that publishes an API to monitor the interface’s lifecycle and make sure the needs of developers and applications using the API are being met.



Global smartphones sales figures for 2011 completely eclipsed the sales of PCs. By 2017, the number of mobile users in the world will nearly match the number of literate adults.

Source: http://ben-evans.com/benedictevans/2013/5/17/mobile-is-eating-the-world


In its yearly Internet traffic forecast, Cisco asserts that by 2018, non-PC devices will generate over half of all IP traffic. Furthermore, Cisco forecasts that global mobile data traffic will increase 11-fold between 2013 and 2018.




According to Morgan Stanley, 75 Billion Devices Will Be Connected To The Internet Of Things By 2020. APIs enable secure communication between things such as cars, appliances, monitoring sensors and more. As more and more things are connected to the Internet, APIs will become the main way of interaction between objects.

Source: http://www.businessinsider.com/75-billion-devices-will-be-connected-to-the-internet-by-2020-2013-10


Answers to the above questions give us the elements of the API value chain. In the API Value Chain:

  • API Providers expose valuable data, services, and audience via APIs. While exposing the APIs, API Providers use API Management solutions.
  • API Consumers (Developers) use these APIs to build applications.
  • End-Users use these applications

Understanding all actors in the API Value Chain is important as all actors have different expectations.
The business assets are the starting point of the value chain. The API will only succeed when there is a value in the business asset that a company is allowing other parties to access. Creating an API to expose the business asset is the following step. It is the API provider’s responsibility to create an API which is useful for the target group.

Developers’ community will then use the published API to create apps. Once created, the application must then fall in the hands of the users. This implies the app should easily be discoverable and accessible to the target group of users.

As a final point, end users will fashionably make use of this app so that all the above stakeholders will benefit from it.


  • Access Control & Security
  • Transformation
  • Routing and orchestration
  • Lifecycle Management
  • Traffic Control
  • Monitoring KPIs
  • Flexible Business Models
  • Developer Engagement


  • Exposing valuable services, data, and audience
  • Improving Internal Development Process
  • Accelerating Innovation within Company
  • New partnerships
  • Externalizing R&D
  • New distribution channels
  • New business models
  • Fighting against competition

Bharti Airtel Limited is a leading integrated telecommunications company with operations in 20 countries across Asia and Africa. Headquartered in New Delhi, India, the company ranks amongst the top 5 mobile service providers globally in terms of subscribers. In India, the company’s product offerings include 2G, 3G and 4G services, fixed line, high speed broadband through DSL, IPTV, DTH, enterprise services including national & international long distance services to carriers. In the rest of the geographies, it offers 2G, 3G mobile services. Bharti Airtel had over 246 million customers across its operations at the end of February 2012.

Airtel India deployed API Manager to manage location aggregation business. Currently there are different location and map providers available in different circles (regions). Airtel deployed API Manager to expose all location related capabilities to business partners and charge them.


  • API Management Whitepaper