Next Generation Services Now Telescope

Location-based Services

Differentiate Your Value Added Services with Location!

Location is the new key differentiator in VAS. All content services (news, weather, advertisement, etc.) gain a new perspective with location attribute. Think about all the ways you can engage your subscribers with location-based:

  • Content push based on customer behavior to increase loyalty – traffic and alternate route alert, concert/theater announcement, etc.
  • Advertising with leading brands
  • Tracking – resources and people



In order to introduce location-based value added services and to achieve feasible service penetration, Subscriber Trust needs to be built at 100%.

Subscriber Privacy is essential! Subscriber data and preference must be protected at all times.

Service providers need to proactively maintain SLA terms and conditions before any misdemeanors happen not addressed by legal contracts or reactive measures.

Telenity’s Canvas Location Middleware (LCMW) gives you all the necessary functionality and tools to start enjoying the benefits of location-based services.

Canvas LCMW controls value added services’ access to sensitive location information based on subscriber’s preference, and enforces much-needed policies for the applications.


Canvas LCMW opens a new horizon to application developers by giving access to subscriber’s location information.

Applications can be developed and maintained by third  parties, but service providers need to keep control of the sensitive information.


List of applications enabled with Canvas LCMW are:

  • Personal Guidance and Interaction (Yellow Pages, Traffic Reporting, Navigation, Gaming, Dating, Buddy Finder)
  • Personal Safety (Family Finder, Child Finder, Pet Finder, Roadside Assistance, Emergency Location)
  • Public Safety (Emergency Response, Area Emergency Alert, Stolen Vehicle Location, Lawful Interception)
  • Corporate (Work Force / Fleet Management, Package / Asset Tracking, Location Based Advertisement)
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