Client Overview
Nawras was launched as the second mobile operator in Oman on March 16, 2005. It is a Venture between: Qtel, the fixed and mobile operator in Qatar, TDC, a leading European telecom operator in Denmark and strong local Omani partners. Nawras brings a unique blend of international expertise of Qtel, Qatar and TDC, Denmark and the local expertise from a range of Omani partners. Nawras was created to enrich the lives of people in Oman through better communications services. Just in 2.5 years into operations, Nawras has been selected as the Middle East operator of the year.

Business Drivers
When proper network architecture is not in place, delivery and management of premium services is a nightmare for the operator. A fully-integrated, easy-to-configure, easy-to-customize, and easy-to-maintain service delivery environment is a key factor for reducing time-to-market for new premium services.

The key challenges faced by Nawras before launching SDP were:

• Complexity of integration with multiple Content Providers
• Need for a variety of charging models for different types of premium services
• Complex maintenance of service setups required by individual services
• Non-standard approach to new service introduction due to time-to-market pressure
• Lack of quality in service- and customer-oriented policies for service delivery
• Lack of common approaches [in general] across different premium services
• Deficiencies in common enablers utilized by premium services

Telenity and Nawras Collaboration
SDP requires a clear business/technology vision and the right approach in order to be properly positioned and integrated into an operator's network. The Nawras SDP Project Rollout success factors included the following steps:

• Step 1: Clear vision of the SDP role/responsibilities in the Nawras network
• Step 2: SDP platform requirements definition for vendor selection
• Step 3: SDP Vendor Selection (Telenity was selected with their turnkey SDP solution)
• Step 4: Creation of joint SDP technical specifications between Nawras and Telenity
• Step 5: SDP integration with Nawras network components
• Step 6: SDP integration with Content Providers
• Step 7: Rigorous SDP acceptance testing
• Step 8: Successful SDP launch

The entire process took only 6 months with more than 800 test cases performed successfully.

Results
SDP deployment provided Nawras with flexible charging flows and full control over SDP charging and quality of service for premium services. In specific, SDP allowed premium services charging control for:

• Mobile originated charging (e.g., televoting, chat, sms2tv, sms2radio)
• Mobile terminated charging (e.g., mail notifications, web2sms)
• Push-pull services charging (e.g., parking service)
• Subscription based charging (e.g., daily news, horoscope)
• Mobile originated refill (e.g., customer awards)
• Mobile terminated refill (e.g., subscription bulk messaging)

Nawras SDP also allowed implementation of an accurate and reliable charging mechanism where customers are charged for services actually utilized as opposed to services requested but not delivered for one reason or another. In case the premium service is not available, customer would not be charged for the service request -- instead s/he would receive an appropriate notification message that the service was not available and would be asked to try later.

What Telenity Delivered - Solution & Key Benefits
Nawras deployed Telenity's next generation SDP, Canvas^® CSP, Converged Services Platform, in November 2007. Canvas CSP provided Nawras with full control of its service delivery environment.

Nawras introduced the concept of generic SDP into their network with the vision of offering an end-to-end Service Delivery and Management framework to its Value-Added Services (VAS) content partners and subscribers. Nawras manages Premium Services / Content Delivery with Telenity's SDP where Content Providers are responsible only for the content services and everything else falls under the responsibility of Nawras.

Today, Nawras is able to offer innovative messaging services that increase data ARPU at significantly lower costs. Key benefits of the Canvas CSP solution included:

• Common access point for all service types via standard Parlay X Web services
• Common logic for enabling premium services independently of the service type
• Common charging management (mobile originated/terminated/subscription)
• Common policy/security management
• Common portal management for provisioning of services
• Common service creation workflow
• Support for legacy interfaces like SMPP/MM7 and new Web services technologies
• Common customer database management, reporting, CRM for all premium services

A further advantage of Canvas CSP is that it allows Nawras to leverage existing investments and a flexible migration path to converged voice, data and video through a single integrated environment. The solution not only enables third party premium services but reduces CAPEX/OPEX and enables reusability to offer additional services such as multimedia ringback tones, MMS, USSD (unstructured supplementary services), and next generation video mail services.

Why Telenity
Nawras selected Telenity's SDP solution because of its compliance with the technical requirements for functionality, quality, reliability, performance scalability and security. Telenity also brings a wealth of experience and knowledge from former successful SDP deployments including Turkcell, (NASDAQ: TCELL), the leading GSM operator in Turkey and the third largest GSM operator in Europe with over 34 million subscribers.

“Nawras is excited to be in early deployment of Service Delivery Platform (SDP) for its brand-new network,” said Nasser Esfahani, Head of Engineering at Nawras. “Building the SDP environment right from the early stage gives us the competitive edge and enables us faster time-to-market and simplify service integration. Key criteria for selection of Telenity's SDP solution was their deep understanding of Nawras' technical requirements and their responsiveness in proposing solutions to meet them,” said Mr. Esfahani.

Telenity's Canvas CSP, Converged Services Platform provides the following key benefits to network operators:

• Create, manage and deploy innovative services quickly for rapid revenue generation
• Reduce the CAPEX cost and complexity of existing silo implementations
• Provide a single standard interface to external parties to effectively manage third party content and application service provider partners to interact seamlessly and create an open yet secure environment where personalized services can be easily introduced
• Enable service convergence and migration from circuit-switched legacy to packet-switched next-generation SIP/IMS networks

About Telenity
Telenity is a leading provider of next generation converged services platforms and applications for communications networks. Telenity's IMS ready converged services solutions include: reusable service delivery and content components enabling rapid service creation, deployment and execution functionalities across multiple services and applications; location gateways; integrated messaging solutionas; and value added services. Telenity's worldwide customer base includes network operators, service providers and application providers serving over 100 million subscribers. Telenity partners with global and regional network equipment providers, system integrators and computing platform manufacturers. Learn more about Telenity's Canvas family of converged services solutions at www.telenity.com and download a copy of Telenity's online newsletter Telescope.