Global messaging marketplace is growing at a rapid pace and is expected to reach $1.8 billion in 2010. Canvas^® SMSC, Short Message Service Center, is helping wireless operators to address today's exploding demand for person-to-person (P2P) and application-to-person (A2P) messaging services.

Canvas SMSC offers a smooth evolution to Multimedia Messaging to deliver an enhanced user experience and an exciting new generation of services that are informative, fun and entertaining.

The Canvas brand covers multiple solutions with key components that are optimal for future growth in the evolving next generation networks (3G/IMS). Each Canvas product offers not only a point solution, but also re-usable building blocks that seamlessly integrate with other Canvas products as well as with Telenity partner solutions.

Canvas SMSC is a member of the Canvas Converged Messaging portfolio. It supports Mobile Originated (MO) and Mobile Terminated (MT) messaging in GSM/GPRS, CDMA/1xRTT, iDEN and 3G networks and provides an SMS over IP solution that efficiently offloads SMS traffic to an IP based network running in parallel to the SS7 network.

Canvas SMSC is a high performance system processing thousands of messages per second today. It is the ideal choice for operators that want to maximize the return from their investment and increase the market leadership in premium services. Canvas SMSC is designed with unlimited performance and scalability in mind and can be bundled with ready-to-deploy push-pull services such as ring tones and logo downloads.

Price/Performance combination enables wireless operators to start with a small system, reducing operational costs, and grow to a larger capacity as SMS revenues increase with such advanced services as SMS Forwarding and ARPU improves.

GSM/GPRS, CDMA/1xRTT, iDEN and 3G support is provided in the same system enabling wireless operators to achieve more economical deployments by offering an extremely small footprint that significantly reduces total cost of ownership.

The Canvas SMS Router module allows Canvas SMSC to easily co-exist with legacy SMSC investments of operators through IP or SS7-based interconnectivity.

Seamless and effective migration of services to IP is supported based on the standards of the International Engineering Task Force (IETF) Signaling Transport (SIGTRAN) working group, providing a mechanism to transport SS7 traffic over an IP network. The next generation, IP-based architecture of Canvas SMSC provides geographical distribution of multiple SMSC clusters behind a single SMSC address, therefore allowing operators to optimize their link distribution over multiple geographical sites.