Most pre-paid and some post-paid subscribers do not have access to voice mail services. As a result, when they are out of reach, they do not have any means of knowing if they have missed any calls. Canvas^® SmartAlert™, Missed Call Notification Application, solves this problem.

Canvas SmartAlert uses SMS to notify subscribers of calls missed, and enables them to return those calls with ease. It also provides a screening mechanism for subscribers to better manage their incoming calls and voice mails. As a result, Canvas SmartAlert enables wireless service providers to capture lost airtime revenues and increase customer satisfaction.

The Canvas brand covers multiple solutions with key components that are optimal for future growth in the evolving next generation networks (3G/IMS). Each Canvas product offers not only a point solution, but also re-usable building blocks that seamlessly integrate with other Canvas products as well as with Telenity partner solutions.

Canvas Smart Alert is a member of the Canvas Converged Value Added Services portfolio. It gives subscribers control over their accessibility without having to worry about missed calls. Canvas SmartAlert compiles and sends a list of missed calls to subscribers, and enables them to return each call with a "one-touch" process. This user-friendly service uses ubiquitous SMS service, and is activated via the customer's handset.

Canvas SmartAlert not only increases the airtime usage, but also boosts premium SMS revenues for the network operator. It captures the caller ID, time of call, and the number of call attempts from each caller while a subscriber is unreachable. When individual subscribers are available again, Canvas SmartAlert sends this information to their mobile phones via SMS. Subscribers can easily see who tried to reach them and can call back at their leisure, improving the overall user experience and customer loyalty.

Configurable Alert messaging allows service providers to dynamically configure the language, the number of caller IDs, the number of messages, and the number of missed calls per message that are to be displayed to their subscribers.

Announcements and Premium Services option enables network operators to offer premium services by delivering specific marketing messages or advertisements to their subscribers. Canvas SmartAlert can be optionally integrated with marketing/campaign management tools to create alternate revenue streams.

Canvas SmartAlert easily integrates with telecom operators' existing network infrastructure using Canvas platform technology. The Canvas platform is capable of hosting multiple applications simultaneously. It provides high message throughput and nearly linear scalability in a uniquely distributed architecture. Canvas SmartAlert has been successfully deployed in networks that serve more then 10 million subscribers in aggregate.

Canvas SmartAlert also provides additional optional features such as:

• Notify Me - allows callers to be notified via SMS when the called party is available (after the Smart Alert message is delivered to the called party). The service provides a black list feature where the callers have an option not to receive the Notify Me SMS.
  
  
• Address Book Integration - allows called party to receive calling party name in the missed call notification SMS instead of calling party telephone number.