Next Generation Services Now
  VAS Asia 2009
July 10, 2009, New Delhi, India

canvas® LBS

Location-based Enhanced Value Added Services

In today’s challenging and highly dynamic market place, network operators are in need of distinguishing themselves from their competition and increasing their brand loyalty. The best way to this is to offer innovative personalized services that enhance the subscribers’ life styles and everyday communications. Targeted, location-based services (LBS) are one such group of innovative value added services that mobile operators can take advantage of. LBS provide mobile operators with the ability to push targeted marketing and content to their subscribers while increasing their service usage and reducing churn.

Telenity utilizes its Canvas Location Gateway functionality to develop and offer enhanced LBS such as Canvas PFS, People Finder Service which allows users to locate and communicate with their colleagues, friends and family members who use the same mobile network.

Using Telenity’s location enabling technology, other personalized real time context driven services can also be offered including fleet tracking and management, alerts, mobile advertising, city sightseeing, mobile yellow pages, and information services.

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