A RPU from voice services is leveling off and Value Added Services (VAS) are driving the revenue growth in telecom. Network operators and service providers need to maintain continual innovation in service domain, develop and launch a massive number of new services rapidly and inexpensively and adopt new business models to increase revenues and profits.
Uptake on new services depends on subscriber satisfaction and subscriber satisfaction with a service depends on a variety factors including positive experience and personalization of services, as well as, the charging and privacy processes involved. The lack of a proper charging process or problems associated with the process in place may potentially intimidate subscribers and prevent them from using value added services at their full potential, resulting in not only reduced revenues, but also increased operational expenses for customer care centers.
Service delivery solutions including service delivery platforms (SDPs), consent management and partner management solutions help achieve this need by enabling rapid service creation, execution, delivery and management of a large number of composite services, in-house developed or provided from partners with the right advice of charge (AoC) and privacy control functions.
Service delivery market has experienced double-digit growth in the last years due to operators’ need for:
- Developing app stores - not just for consumers but increasingly for enterprises in verticals such as healthcare, retail, manufacturing, education, and transportation
- Offering customized and location-based mobile advertising
- Managing exploding levels of content downloads by mobile broadband subscribers
- Developing API exposure strategies that enable them to create a richer ecosystem of content partners and managing these partners
Telenity addresses these driving forces behind service delivery adoption and the launch of new innovative content and data services with a set of solutions that include: