Mobile Marketing Suite
Penetration of mobile smartphones has skyrocketed and in addition to simple voice calls, mobile experience evolved to include “on, personal, near, aware, wallet, and social” rapidly changing consumer media habits. Continuous advances in mobile communications and location technologies bring a myriad of new opportunities to the advertisement market and place mobile as an effective channel in successfully achieving a variety of marketing goals.
Compared to traditional forms of marketing, mobile marketing opens up a new channel that delivers usable, contextual, valuable to the consumer, integrated and actionable promotions, where the subscriber can choose to act/buy on the offer, search, share or save for future reference.
The sheer possibility of reaching the right customer at the right time and at the right location with attractive and relevant content, instead of simple text messages sent in bulk, empowers brand advertisers and enables mobile operators with a significant competitive edge.
Worldwide mobile advertising revenues are forecasted to reach $24.5 billion by 2016 as new opportunities for application developers, ad networks, agencies, mobile platform providers and mobile network operators continue to grow.
Telenity’s Mobile Marketing Suite enables mobile operators to capitalize on these opportunities by delivering their own service advertisement and third party promotions to the subscribers on point, on time, and on interest. It boosts the market reach for advertisement owners and allows them to target the right customer segments by adding the location aspect to mobile advertisement. For mobile operators, it opens up a new revenue stream, as it promotes new services, increases conversion rates and data usage.
Taking advantage of its years of experience in building advanced technologies in messaging, location and VAS, Telenity offers a complete suite of mobile marketing solutions that address marketing needs of operators, brand owners and enterprises, while protecting the privacy concerns of subscribers.
In its Mobile Marketing Suite, Telenity offers comprehensive advertisement management and delivery products ranging from messaging based mass advertisement to location based contextual marketing products that can be deployed alone or integrated together, to better leverage the service provider’s most valuable assets in support of mobile marketing.
Telenity’s Mobile Marketing Suite includes the following products:
- canvas SmartAds™, Bulk Messaging Suite
Messaging based advertisement solution to allow operators and brand owners take advantage of mass marketing with creative SMS and MMS messages sent in bulk.canvas SmartOffer™, Subscriber Acquisition for Mobile Data & Data-Driven Services
- canvas SmartLBA™, Location-based Advertisement Platform
Enables brand owners to reach and engage with target groups by capturing geographic location of subscribers and linking it to personalized deals to deliver more relevant value, ads, and offers with campaign management, content management and privacy management capabilities.
- canvas SmartOffer™, Subscriber Acquisition for Mobile Data and Data-Driven Services
Location-based subscriber acquisition solution for service providers that aims to offer targeted subscribers a service promotion at a time when they are more likely to make a purchasing decision and at a place where the extended offer is more likely to give a positive first impression.