Azercell, a Fintur Holdings Company, Taps Telenity’s Canvas MMSC for Programmable MMS Services

Monroe, CT. - November 18, 2004 – Telenity (www.telenity.com), the leading global provider of value added service delivery platforms and applications that enable the programmability of mobile and next generation broadband networks, today announced that Azercell, a Fintur Holdings company and the largest GSM operator in Azerbaijan, has deployed Telenity's Canvas MMSC, Multimedia Messaging Service Center, to provide MMS services to enterprise customers and consumers.

“Telenity's Canvas MMSC brings a new level of finesse to scalability, service development and content provisioning, and does so in a collaborative way,” says Serdar Canogullari, General Manager at Azercell. “This makes the network very attractive to application service providers and application developers and, at the same time, ensures we can choose to create our own services, work in collaboration with others, or even resell services, all of which can increase revenues so the investment made in the next generation network can be justified.”

Canvas MMSC ensures on-demand scalability through a distributed architecture, based on open standards, that supports linear growth. It ensures subscribers can seamlessly send and receive MMS messages across different networks. The Canvas MMSC can be packaged with Telenity's popular Multimedia Album application, and the Canvas iCON, which enables content creation into multiple delivery channels such as Voice, SMS, MMS, WAP, J2ME, Brew or HTML and provides all the necessary mechanisms to generate new revenues from supplying targeted content with advanced video, voice and data services.

“Azercell is a prime example of successful planning for the digital global economy enabled by wireless networks,” says Dilip Singh, president of Telenity. “In a mere eight years, it has grown to over one million subscribers and, by aggressively deploying the most up-to-date value added services delivery platform, content life cycle management platform and messaging and location applications on a common software technology framework, ensured its customers will have access to everything from basic to premium personalized service packages, and the choice of over 100 models of next generation handsets,” says Dilip Singh.

About Canvas MMSC
The Canvas MMSC, Multimedia Messaging Service Center, is at the forefront of providing enhanced visual communication combining Multimedia Messaging and Multimodality, as well as, next generation Content Management and Delivery features on a single platform. It is built around an advanced distributed architecture that supports open interfaces. It ensures interoperability with third party networks and devices across GSM/GPRS and CDMA/1xRTT, and linear growth without compromising mission critical service and capacity. It supports mobile-to-mobile, mobile-to-email and email-to-mobile Multimedia Messaging. It offers multimedia message store, terminal capability negotiation and content adaptation. It supports standard interfaces with other messaging systems, such as email, SMSC, third party MMSC and Value Added Services platforms. Unique Technologies to accommodate Peer-to-Peer (P2P), as well as high performance Application-to-Peer (A2P) services include:

• Direct-MMS-push technology, which eliminates push proxy gateways
• Integrated WAP gateway functionality
• Integrated trans-coding engine for advanced content adaptation

About Azercell
Azerbaijan 's leading cellular communication carrier Azercell Telecom JV has been operating since December 15, 1996. Since the day of establishment, the carrier has been actively deploying the most up-to-date technologies in its network to expand the country's domestic and international communications, one of the most important complements of Azerbaijan 's growing petroleum, energy, and financial industries. Learn more about Azercell at www.azercell.com

About Telenity
Telenity, headquartered in CT, USA, is a leading global provider of end-to-end service delivery platforms and applications for mobile and next generation telecommunications networks. Telenity's products include Canvas content and service delivery platforms, multimedia messaging solutions (MMSC, UMS, SMSC), location enabling server, and a variety of revenue generating applications. Telenity is a recognized expert in value-added services differentiation by a worldwide customer base that includes wireless network operators, content providers, service application developers and global channel partners. Learn more about Telenity at www.telenity.com