Telenity Appoints Rodolfo Sanchez as Sales Director

Sanchez to Lead Sales Activities in Central and Latin America

Monroe, CT. – October 20, 2004 – Telenity (www.telenity.com) today announced that Rodolfo Sergio Sanchez has joined the company as Director of Sales for Central and Latin America (CALA). Sanchez brings more than 25 years of telecom industry experience to Telenity and will lead the company's expansion into CALA. He will report directly to Dilip Singh, president at Telenity.

Telenity has quickly grown to be among the leading global providers of value added service delivery platforms that enable the programmability of mobile and next generation networks. Telenity's products include the Canvas SDP service delivery platform, the Canvas iCON intelligent content management platform, multimedia messaging solutions, location enabling services and a variety of revenue generating applications. Telenity's products and solutions currently serve over 50 million subscribers worldwide.

“Next generation services will create both opportunity and challenges for carriers as their service model evolves into partnerships and subscriber provisioned personalized services,” said Dilip Singh. “To help ease this transition, we have invested significantly in solutions and products that enable the programmability of networks to deliver value added services. Our ability to meet customers' changing requirements and enable them to increase ARPU while driving their OPEX down has captured global attention”, said Singh. “Rodolfo's knowledge of the CALA region and his relationships with channel partners will accelerate our expansion into this growing market”.

“Telenity's leadership in service and content delivery solutions, messaging and location applications, and value added services logic will enable the operators to focus on their margins and competitive agility,” said Sanchez. “Our business strategy is built around the singular premise that the reach of the wireless network is increased dramatically when it is programmable and interoperable with other networks, be they wireless, wired or IP.”

Sanchez' 25 years of business and technical expertise includes the development and implementation of wireless and wireline systems throughout South and Central America and Europe. Fluent in English, French, Spanish and Portuguese, Sanchez holds an MBA in international marketing from National University in San Diego, CA, a BSEE from the national Polytechnic Institute in Mexico City, and executive program studies in economics at the Ecole National des Arts et Metiers in Paris.

Prior to Telenity, Sanchez served as Sales Director in the Americas for ADC's Software Business Systems Unit. Sanchez has served in sales management positions at Hughes Network Systems, Wireless Network Division, Northern Telecom, Motorola, and ITT HQ and Europe.

About Telenity
Telenity, headquartered in CT, USA, is a leading global provider of end-to-end service delivery platforms and applications for mobile and next generation telecommunications networks. Telenity's products include Canvas content and service delivery platforms, multimedia messaging solutions (MMSC, UMS, SMSC), location enabling server, and a variety of revenue generating applications. Telenity is a recognized expert in value-added services differentiation by a worldwide customer base that includes wireless network operators, content providers, service application developers and global channel partners. Learn more about Telenity at www.telenity.com