Wataniya chooses 2 Telenity Canvas platforms for complete control of creation and delivery of value-added content to subscribers

Monroe, CT and Kuwait City, Kuwait (February 23, 2004) – Telenity, a leading provider of IP-based open service platforms to the wireless industry, announced that Wataniya Telecom, Kuwait's leading mobile operator, has chosen the Telenity Canvas iCON Content and Service Provider Management Platform, and the Telenity Canvas Service Delivery Platform, the management of content and offer advanced built-in services for mobile subscribers.

Telenity's iCON will be used to create and manage value-added content delivery, and service provider management, and control for Application Service Provider and Client access to Wataniya's service domain.  Telenity's Service Delivery Platform completes the cycle with seamless delivery of content to each subscriber, based on each subscriber's device capability and content preferences.

“In 2003, Wataniya established itself as the clear leader in offering the most comprehensive offering of premium content and data services in the Middle East” says Andrei Torriani, Marketing and Product Development Director at Wataniya Telecom. “Telenity's solution offers will enable Wataniya to vastly expand the number of content and application partners with whom we work as well as continue to lead in the delivery of advanced services to our customers.”

“Giving mobile users the same access to content as on their desktop computer is a shared goal of Wataniya and Telenity,” says Ilhan Bagoren, Vice President of Marketing at Telenity.  “iCON is a standards setting single platform that ensures content can be dynamically mixed, matched, moved and managed in a standard and easy way. Coupling iCON and the Service Delivery Platform gives Wataniya control over the entire value-added content cycle, from creation to delivery to the subscriber's handset with exceptionally user-friendly interfaces.”

About iCON
Telenity's Canvas iCON is a call-to-content with solutions built around the Canvas advanced distributed architecture, which ensures interoperability with third party network and service components across GSM and CDMA networks.

iCON enables content entry, creation and adaptation, management, administration, aggregation and maintenance with its wide range of content support, such as voice, SMS, MMS, logo, Ringtone, polyphonic ring tone, J2ME, HTML, WML and more. 

The unique combined content structure ensures access to content is optimized based on the access method.  Content based charging ensures providers can specify the applicable tariff at the time of service.  iCON's built-in subscriber portal and delivery application templates simplifies the fire up of new services.  With its Enhanced Numbering, iCON converts any two dimensional media, such as magazines or TV, into a multidimensional content source, in effect, morphing the mobile phone into a money-making mouse.

iCON delivers content to multiple delivery channels such as IVR, SMS, MMS or HTML, all specified at the source, and ensures network operators and content providers can display content on wireless networks in real-time, using personalized access numbers, displayed along with advanced next generation advertisement and news article content. 

Ask us about Telenity's unique Multimedia Person-to-Person ad applications.

About Telenity
Telenity is a leading global provider of a complete portfolio of open, integrated and interoperable platforms, applications and services for the wireless telecom industry. Telenity's products include service delivery platforms, content management, multimedia messaging and location-based applications and services. Telenity is a recognized expert in value-added services differentiation by a worldwide customer base, which includes network operators, content providers, service application developers and alliance vendor agreements.
To learn more about Telenity, visit us online at www.telenity.com, and also download the Canvas special supplement, “The Best of Both Worlds”. 
Telenity and Canvas are registered trademarks of Telenity Inc.

About Wataniya
Wataniya Telecom is the leading mobile communications company in the State of Kuwait. With a market capitalization exceeding US $2.5 billion, the company has been a driving force in increasing the mobile communications market penetration in Kuwait to over 60 percent of the population.  With over 800,000 customers in Kuwait, 400,000 in Tunisia and recent license awards in Iraq and Algeria. Wataniya Telecom is a publicly trade company on the Kuwait Stock Exchange, and an affiliated company of Kuwaiti Projects Company (Holding)-(KIPCO), a major diversified company with interests in finance, media and entertainment with over $10 billion in assets.

Contact: