Next Generation Services Now

Look to the Future

Change is one of the few certainties in business. Convergence is taking place at individual levels such as network, service, media, device and IT/telecom. With literally thousands of VoIP carriers worldwide, IP is quickly melding into traditional wireline and wireless networks, thus transforming voice service into yet another Internet application. The challenge for carriers is to maximize their imbedded infrastructure investments while adapting their networks to this converged world. The market opportunities in individual convergence is enormous. Some leading analyst predictions illustrate the point:

  • The Service Delivery Platform (SDP) market will experience significant growth over the next five years, albeit off a small base, increasing from USD1.5 to USD 8.8 Billion between 2006 and 2010.
  • IP Multimedia Subsystem (IMS) infrastructure sales will reach USD $2.63 billion in 2008 (VDC).
  • US MVNO operator service revenues will reach USD $10.7 billion by 2010.
  • Fixed Mobile Convergence revenues will be USD $80 billion by 2009 (Pyramid Research).
  • Yankee group estimates that the largest revenue growth to the wireless operators will come from Infotainment (including location services, content, music, games), and messaging services and optimized service delivery will be the key drivers.

As carriers adjust to this change, they are tasked with living up to their customers' mounting expectations for full mobility, device independence, service portability and personalization, all integrated into an easy-to-use device. Fulfilling that wish list requires the combination of content and services delivered in a seamless mode, spanning current and next generation networks.

Fortunately, creativity without limits has arrived in the form of Telenity's Canvas family of Converged Services platforms and applications. Canvas service delivery approach is a bridge that unifies the PSTN, next generation IP and mobile systems, including 2G, 2.5G and 3G/IMS networks. The result is a foundation for rapid creation and deployment of a variety of revenue-generating converged services and applications, developed by network operators and ASPs.

Canvas's advanced yet intuitive service-creation tools allow carriers to manage and deliver multimodal application sharing, multimedia content; create and deploy new services; launch converged messaging and location applications; and, present the entire array on a handset that is designed with a graphical user interface. This end-to-end solution greatly simplifies access to and use of these services.

The unique architecture of Canvas scales with the needs of the network operator simply by adding off-the-shelf components. Canvas's advanced distribution architecture ensures carrier-grade reliability and scalability without compromising performance.

The Canvas Converged Services solutions are standards based and interwork with third-party platforms and applications. The key characteristics of Canvas platform is the ability to integrate multiple services on a single platform using reusable service building blocks that can easily integrate with existing solutions in the network. Yet, choosing Canvas as a complete solution reduces both CAPEX and OPEX through a common look and feel to services and applications, resulting in faster and easier integration. Now that's a change carriers can embrace.