Canvas^® MMSC, Multimedia Messaging Service Center, is at the forefront of providing enhanced visual communication. It combines Multimedia Messaging and Multimodality, as well as, next generation Content Management and Delivery features on a single platform. It is built around an advanced distributed architecture that ensures interoperability with third party networks and devices across GSM/GPRS, CDMA/1xRTT and 3G networks.

The Canvas brand covers multiple solutions with key components that are optimal for future growth in the evolving next generation networks (3G/IMS). Each Canvas product offers not only a point solution, but also re-usable building blocks that seamlessly integrate with other Canvas products as well as with Telenity partner solutions.

Canvas MMSC is a member of the Canvas Converged Messaging portfolio. It provides all scenarios of multimedia messaging with multimedia message store, terminal capability negotiation and content adaptation. It supports standard interfaces with other messaging systems, such as email, SMSC, third party MMSC, Unified Messaging Systems and Value Added Services platforms.

Canvas MMSC is the right solution for wireless operators to increase revenue, raise ARPU and lower churn. Built on open-standards, Canvas MMSC is flexible and scalable, and it ensures that subscribers can send and receive their multimedia messages across different networks seamlessly.

Performance and Scalability is provided through a distributed architecture that supports linear growth without compromising mission critical service and capacity availability.

Proven Interoperability with third party networks, devices and service components such as VAS applications, WAP gateways, other MMSC and SMSC applications is ensured through the support of open interfaces.

Unique Technologies to accommodate Peer-to-Peer (P2P), as well as, high performance Application-to-Peer (A2P) services with:

• Direct-MMS-push technology which eliminates push proxy gateways
  
• Integrated WAP gateway functionality
  
• Integrated transcoding engine for advanced content adaptation

Revenue-generating Applications from Day One, like the Multimedia Album, are offered together with an open interface to minimize integration effort with content and other applications.

Integrated Content and Service Delivery combined with multimedia and location-based services gives wireless operators and third party developers a vast new freedom to rapidly create and deploy new data services.