Canvas® Infotainment Services, Location Based Information and Entertainment Applications, allow quick and easy creation and implementation of an attractive service portfolio to increase ARPU from day one. Location-based services market is poised for strong growth.
Juniper Research estimates that the total available market for mobile location based services, will grow to over $8.5 billion by the end of 2010. Location-based Infotainment services are estimated to be the second largest market globally.
The Canvas brand covers multiple solutions with key components that are optimal for future growth in the evolving next generation networks (3G/IMS). Each Canvas product offers not only a point solution, but also re-usable building blocks that seamlessly integrate with other Canvas products as well as with Telenity partner solutions.
Canvas Infotainment Services are a member of the Canvas Converged Value Added Services portfolio. They offer a variety of applications that make it possible for operators to turn their location infrastructure invest-ment into revenue generators. These services are:
Information Service
Location based Information Service allows subscribers to access localized information. It allows subscribers to obtain their current location or weather information easily. Service requests are initiated on demand through SMS messages.
Navigation Service
Navigation Service provides mobile subscribers with complete directions to navigate from origination to their final destination. The information is delivered either in text or as a graphical map based on the subscriber's preferences and on the handset capabilities.
Mobile Yellow Pages Service
Mobile Yellow Pages Service allows subscribers to get the location of the nearest service point of their interest. The subscriber initiates the service request on demand either via Web, WAP, or SMS messages. The list of service points fulfilling the criteria is provided in the same format as the request. For Web and WAP initiated requests, a map showing the location of the user and the closest service point is delivered to the subscriber.
Advertisement Service
Location based Advertisement Service provides, via SMS messages, the delivery of promotions and information that are relevant to subscribers' location and preferences. This service allows subscribers to receive latest information about a big sale, new products, etc. The service can be initiated via an SMS message after subscription and can be deactivated at any time.
Traffic Monitoring Service
Traffic Monitoring Service allows subscribers to receive localized traffic information. The service can be activated for a specific time period during which subscribers receive localized traffic information on their handsets. The service can be initiated via SMS message after subscription and can be deactivated at any time.
City Sightseeing Service
City Sightseeing Service allows the delivery of location specific information of a place of interest e.g. a historical building, museum, restaurant, park, etc. to subscribers through SMS messages. This service is very useful for tourists who are visiting the area for the first time.
Dating Service
Dating Service allows subscribers to communicate or meet with other subscribers in their vicinity. After subscription, the subscriber can sign in to the service and create a nickname to protect his/her anonymity. In order to use the service, the subscriber needs to provide his/her profile information through the Web interface. Subscribers can request to find a suitable date using SMS or WAP interface and start chatting.
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