ARPU from voice services is leveling off and Value Added Services are driving the revenue growth in telecom. Network operators and service providers need to maintain continual innovation in service domain, develop and launch a massive number of new services quickly and inexpensively to increase revenues and profits.

Converged Services Platforms help address this need for wireline, wireless, IP and converged networks. The right platform solution must be open, secure, highly scalable, highly available and future-proof. The solution also has to offer easy integration, seamless availability of legacy and new services with carrier-grade performance at an affordable price.

The Canvas^® brand covers multiple solutions with key components that are optimal for future growth in the evolving next generation networks (3G/IMS). Each Canvas product offers not only a point solution, but also re-usable building blocks that seamlessly integrate with other Canvas products as well as with Telenity partner solutions.

Canvas CSP, Converged Services Platform provides re-usable components of the Service Delivery Platform (SDP) ecosystem. It enables rapid service creation, execution, delivery and management of a large number of composite services (both real-time and non real-time). It provides a single integration point into network operators' OSS/BSS systems for wireline, wireless and next generation networks. The loosely-coupled (SOA-compliant) architecture of Canvas CSP allows its components to easily integrate with third-party components and OSS/BSS systems across open standards, cutting down significantly in deployment time, overall cost and time-to-market of new services.

Using Canvas CSP, network operators and their business partners enjoy following benefits:

• Deliver and manage services easily
  with the standardized and unified administration and business processes.
  
  
• Let everyone create rapidly
  with help of standard Web Service interfaces and intuitive GUI based service creation environment.
  
  
• Start generating revenues from day-one
  with a rich set of built-in, pre-packaged services such as audio/video ringback tones, voice/video mail and location-based services that run on the open standards based Canvas CSP platform.
  
  
• Implement pay-as-you-grow business model
  with Telenity's 3-phase SDP deployment approach.
  
  
• Integrate once using open standards
  with one-time and standard integration to make resources shareable and accessible by all parties within the predefined SLA.
  
  
• Ensure a safe technology evolution path
  by removing network dependency of services.