K'cell
GSM Kazakhstan is affiliated to "FinTur Holding B.V." holding, subordinated to TeliaSonera, the largest Scandinavian telecommunications operator, "Kazakhtelekom" JSC holds 49% of the Company's interest.
Currently GSM Kazakhstan is the leading cellular operator rendering services of GSM-900 standard.
The mission of the Company is to make cellular communication available to all citizens of Kazakhstan, generating value to the utmost extent to its subscribers and rendering services of the highest quality.
"GSM Kazakhstan" Company was established in 1998 and since February it began rendering services of cellular communication under the trade mark K'cell. Activ card payment brand was launched in September the same year. Owning to the well-thought out marketing strategy long since the beginning of the year 2000 the Company's subscriber data base has exceeded 100,000 people and doubled by the end of the same year. Today the Company's subscriber data base exceeds 6.5 million with its daily continuous increase by 7,000 customers.
From the very beginning of its operation GSM Kazakhstan has been playing the role of the trend setter giving tone, trends and tendency to development of the Kazakhstani cellular market. Through the dynamic actions of the Company in the Kazakhstani mobile market the Company was first to launch GPRS/EDGE technologies, and millions of Kazakhstani people got possibility to enjoy such services as Mobile Internet, WAP, and MMS throughout the country. Currently the Company is at the stage of active preparation of implementation of third generation cellular network - 3G that will allow the Company's subscribers to employ such revolutionary services as Video-calls and Mobile Television. Within the frame thereof there carried out replacements and installation of relevant equipment, training of the Company's personnel.
Over a period of 9-year operation in the market GSM Kazakhstan continuously expands the range of coverage by the network signal. As of November 2007 the cellular communication provided by the Company is available in 1,165 cities and settlements of Kazakhstan. It represents the widest area of coverage by cellular communication in the Republic. Until the end of the year 2007 the number of base stations in many large cities shall be doubled. The Company's priorities concerning the development of the network are to cover with the cellular communication signal the settlements with population as from 5,000 people and also to ensure the %100 coverage of motor highways and trunk railways of international and republican importance.
In order to implement the abovementioned programs GSM Kazakhstan only in 2007 invested more than 200 million U.S. dollars, and the overall volume of investments to the telecommunications sector of the country for 9-year operation of the Company will exceed 1 billion tenge by the year 2009.
Thus, GSM Kazakhstan has secured its leading positions in the number of subscribers, area of coverage, innovations and technologies as well as in investments. However, the Company attaches to the leadership concept something wider than rendering services of better quality only. For GSM Kazakhstan to be the leader means to make its own contribution to the development and improvement of public processes of the country, to take an active position of the socially responsible business. That is why the Company takes the lead in and renders support to many publicly important projects. Every year GSM Kazakhstan implements more than 60 social programs, and the overall volume of investments to the social sphere only in 2007 exceeded 1.5 million U.S. dollars.
Learn more about K'cell at www.kcell.kz
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