Individuality and self-expression are the order of the day. Let your subscribers express their individuality with customized audio and/or video ringback tones. Let them greet their friends, family and colleagues with video clips, songs, sounds, or homemade recordings instead of the old, traditional ringback tones (RBT). Enable them to surprise their callers with individualized video messages or tunes based on caller ID, time of day, special dates or other specified parameters. Give them content and let them enjoy the coolest mobile technology.

The Canvas^® brand covers multiple solutions with key components that are optimal for future growth in the evolving next generation networks (3G/IMS). Each Canvas product offers not only a point solution, but also re-usable building blocks that seamlessly integrate with other Canvas products as well as with Telenity partner solutions.

Canvas CoolRings™, Personalized Ringback Tone Application, is a member of the Canvas Converged Value Added Services portfolio. It replaces conventional ringback tones with video clips, recorded messages, corporate adver-tisements, jokes or any combination of these. With Canvas CoolRings subscribers can:

• Select and personalize individual ringback tones for each of their callers through Web, WAP, SMS, IVR, USSD, Video Portal and Call Center Interfaces
  
  
• Assign different ringback tones to different callers or group of callers
  
  
• Specify different audio and video content for their callers based on the date, day and/or time
  
  
• Set personal rules like black and white lists
  
  
• Gift content to other users
  
  
• Search a library of artists, songs, video clips, recordings or sounds on the subscriber portal. It features TOP 10 most selected video clips and songs for ringback tones, as well as, the ability to upload subscribers' own audio and video recordings

Canvas CoolRings also provides subscribers with:

• SMS Notification for new content for different categories
  
  
• Personal content expiration notification
  
  
• New content highlight
  
  
• Corporate ringback tone option where administrators from a corporation have the right to assign RBT to a group such as a department or to individuals

Network Technology Independent
Canvas CoolRings is independent of the network technology for wireless and wireline networks. It works on landline GSM, CDMA, 2.5G/3G and IMS networks.

Subscriber Handset Independent
Canvas CoolRings audio and video components are stored in and delivered over the network. It includes original recordings, audio and video, not just simple tone sequences. Every caller hears the selection in full, no matter what phone they use. The service works with both legacy and next generation smart phone devices capable of multimedia clients.

Watch the Telenity, BEA and HP joint Video Ringback Tone Solution