The Programmable Network – Reaching the Breadth and Depth of Opportunities

A reporter recently asked me about the secret to Telenity’s success. “There is no secret,” I responded. Success for Telenity is generated in the same manner as it is for our customers: Revenue grows with the proper alignment of services that are built on a platform that is poised to seize opportunity.

Some see the economic prowess in the communications industry cloaked in a shroud of mystery. In reality, reaching the pinnacle in this industry is like attaining prominence in any other business. Maximizing revenues while keeping capital expenses and operating costs in check generates success. However, one cannot do it alone. Good partners are a key in capitalizing on the breadth and depth of opportunities to create lucrative returns.

Telenity and its opportunity-driven Canvas suite of products are that key. Our customers energize their ARPU by accelerating service creation and deployment with the Canvas CSP, Converged Services Platform. Canvas CSP utilizes graphical service creation tools that closely resemble application design in a PC environment. Its open architecture is easily incorporated in existing infrastructure platforms for rapid service creation, either internally or via third-party developers. With Canvas CSP, new services are launched in a matter of weeks rather than months.

Rapid integration of advanced services—including bundling voice with location-enabled services, multimedia messaging, streaming video, multicast and ringback tones—is one aspect of the Canvas CSP appeal. Content management is another. Because content has propelled the growth in new services, content management is critical. Canvas iCON manages the full lifecycle of content; from creation and aggregation to delivery and revenue sharing. Canvas is open-standards-based without compromising leading edge technology. Whenever standardization efforts do not keep up with us, we move forward with our technology and share it with the standards organizations to make sure the standards move along the same lines as we do. That is what we did in the standardization of location, content and CSP integration. Swift service creation combined with integration of content with service logic and the tools to manage these services is what we call “The Programmable Network.” It is a strategic philosophy that carriers worldwide are adopting. Yet, Telenity is the only company of its kind that delivers the breadth of service creation and content management combined with the depth of advanced messaging and location applications and services deployed on a common, open framework.

It is not surprising, then, that the Canvas product portfolio is increasingly the preferred choice among application service providers, mobile virtual network operators and carriers of wireless, wireline and VoIP networks for launching profitable value added services. As communications industry evolves from the current set of technologies to next generation IP networks, Telenity is here to help simplify the migration with its technology, know-how and extensive experience, whether it is an evolution or a revolution to next generation services.

Your success is our success. Let Telenity unlock the potential of your current or next generation networks and make it programmable for value added services with our Canvas suite of products.